Differentiated design that makes an impact.

When Oster introduced the MyBlend, single-serve blenders were a commodity product that didn’t offer any user benefits beyond making a single serving. We helped Oster stand out in this crowded market by targeting the MyBlend to health-conscious users who want smoothies and protein drinks for after a workout. Our strategy was to gain their attention through insightful details like the easy-grab, wide-mouth, sealed, flip-top cap that transforms the blender jar into a portable drinking bottle that can be thrown into a gym bag for after a workout.

We further differentiated the design from typical kitchen blenders through a dynamic appearance, soft-touch grips, a bold color palette, and a larger motor that could crush frozen fruit and ice.

MyBlend has been extremely well-received in the market – it sold at a rate of 100,000 units/month when it was introduced in early 2011, and years later it continues to be a strong seller.