Ceiling fans that work seamlessly with homeowner routines.

Hunter Fan came to Creature to design a line of ceiling fans that allow users to control their lighting and air circulation through Alexa, Google Assistant, or Apple HomeKit. Users can set location-based triggers to turn on fans when they return home, coordinate with their smart thermostat to optimize energy use, and create schedules for air circulation and light.                          

Our objective was to give the SIMPLEconnect fans a premium and memorable visual appearance that was well-differentiated from Hunter Fan’s existing product portfolio, which trended more traditional in style. The fresh modern designs we created were designed to appeal to younger tech-savvy users, and be worthy of higher price points.