Design and innovation reinvigorate a classic brand.

Over the years we have worked with Jarden Consumer Solutions (now Newell) to design multiple new Crock-Pot products to keep the brand relevant to current food and entertaining trends. Our design for Crock-Pot’s Hook Up Entertaining System is designed for frequent hosts who want to keep a variety of foods hot for the duration of the party. Its innovative connectable docking plug allows users to link various sizes and configurations of Crock-Pots together based on their menu.

Our design puts an end to tangled cords and saves counter space. Plus, we designed the units to stack on top of each other for space-conscious storage. The platform approach that allows parts to be shared between product SKUs, minimizing tooling and development costs while facilitating a wide variety of crock shapes, sizes, and color combinations.

The Hook Up Entertaining System re-invigorated the sluggish slow-cooker market segment, raised profit margins, and became such a strong seller that it spawned several imitators (the highest compliment!).