Medport, LLC wanted to expand its Fit & Fresh food storage container line and identify new opportunity areas. We recognized a growing entertaining trend of casual group gatherings like potlucks, backyard parties, and tailgate parties. Our research revealed that users struggled to transport food without spills, and were concerned about food freshness and safety while food sat for hours at events. People who are passionate about food believe their food presentation is a reflection of themselves, and they were frustrated with available products.
Ideation sessions, sketching, and iterative prototyping enabled us to address these pain points and create a new approach to transporting and serving food. We designed a system of insulated carriers with performance-grade insulation, keeping the food hot (or cold) even while it is being served on the table. Sealed transparent lids prevent spills in the car, help maintain temperature at the table, and allow people to see the contents while keeping bugs out.
The product line enabled Fit & Fresh to enter new retail channels, won a 2015 Good Design Award, and a 2015 IDEA Finalist Award.