Ridgid Jobsite Radio

We teamed up with Techtronic Industries’ CCI design team to create Ridgid’s first-generation Jobsite Radio – a rugged design that suspends the electronics on shock-absorbing mounts within a protective tubing frame. User research led us to insights that make jobsite life a little easier: a top tray where users can

throw their keys or phone, a top-mount cord wrap, and a “flat-top” design that allows other tool cases to be stacked on top of the radio in the back of the work truck. The radio’s design has done a great job of propelling the Ridgid visual brand identity, and it has enjoyed strong sales at Home Depot.