Oster My Blend

The Oster MyBlend is targeted at health-conscious users who want to make single servings of smoothies and protein drinks after a workout. The design strategy was to appeal to the fitness enthusiast through a dynamic appearance, soft-touch grips, portable blending jar, and bold color palette.

After blending, the mixing blade can be replaced by a drinking cap – perfect to take in the car or throw in a gym bag. MyBlend has been extremely well-received in the market; Oster sold the units at at rate of 100,000 units/month when it was introduced in early 2011, and remains a strong seller today.