Ceiling fans that seamlessly coordinate with homeowner routines.

Hunter Fan came to creature to design a line of ceiling fans that allow users to control their lighting and fans through Alexa, Google Assistant, or Apple HomeKit. Users can set location-based triggers to turn on fans when they return home, coordinate with their smart thermostat to optimize energy use, and create schedules for air circulation and light.

Our objective was to give the SIMPLEConnect fans a premium and memorable visual appearance that was well-differentiated from Hunter Fan’s existing product portfolio. The line is designed to appeal to younger tech-savvy users, and be worthy of higher price points.

Throughout the course of the project we worked with Hunter Fan to refocus their product portfolio strategy going forward.