Char-Broil THIN Grill

The challenge was to create a bold new grill to showcase Char-Broil’s patented THIN infrared technology, and generate industry buzz and excitement around the company’s re-entry into the European market. We worked with Char-Broil to create an ultra-clean, cantilevered design that is strikingly open and airy, differentiating it from typical grills with a boxy storage cart.

The digital electronic temperature gauges are unique in this market, and cue the user that there is a unique technology within. The grill won Char-Broil plenty of attention: it was a 2014 IDEA Award finalist, and won First Place in the European 2013 International Barbeque Awards, a prestigious 2014 Red Dot Award, and a 2014 Good Design Award.