Design and innovation reinvigorate a classic brand.

Over the years we have worked with Jarden Consumer Solutions (now Newell) to design multiple new Crock-Pot products to keep the brand relevant to current food and entertaining trends. Our design for Crock-Pot’s Hook Up Entertaining System is designed for frequent hosts who want to keep a variety of foods hot for the duration of the party. Its innovative connectable docking plug allows users to link various sizes and configurations of Crock-Pots together based on their menu.

The new design puts an end to trailing cords and saves counter space. Plus, we made sure the units stacked on top of eachother for storage in a pantry. Jarden benefits from a platform approach that allows the side frames and controls to be shared between multiple product SKUs. This minimized tooling and development costs while facilitating a wide variety of crock shapes, sizes, and color combinations.

The Hook Up Entertaining System was wildly popular upon introduction, re-invigorated a sluggish market segment, raised profit margins, and is a strong seller, spawning several imitators.