A bold design statement to create buzz around Char-Broil’s reintroduction to the European market.

Char-Broil and Creature collaborated to design a bold new grill to showcase Char-Broil’s patented THIN infrared technology, and generate industry buzz and excitement around the company’s re-entry into the European market. We worked with Char-Broil to create an ultra-clean cantilevered design that is strikingly open and airy.

The infrared technology eliminates hot/cold spots, prevents flare-ups, and uses less fuel. We worked with Char-Broil to draw attention to the new technology through an asymmetrical format with a strongly cantilevered main surface. The digital electronic temperature gauges are unique in this market, providing an accurate temperature reading at the grate level.

The grill won Char-Broil plenty of attention: it was a 2014 IDEA Award finalist, and won First Place in the European 2013 International Barbeque Awards, a prestigious 2014 Red Dot Award, and a 2014 Good Design Award.