Our challenge: improve the lagging sales of Inzone’s Bubba Keg drinkware line through rebranding to appeal to a new broader audience including women and professionals. The focus was to use color, materials and finishes to redesign the product to a fresher, more relevant Bubba brand. The new product has gained
Inzone new placement in Target and Wal-Mart, and buyer and consumer feedback has been fantastic! As a result, sales have more than doubled within the first year of introduction, and forecasts predict another exponential increase in 2011.